Ben Settle – Copy Slacker


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Costly Good good friend,

In the event you want to double (even triple) the money you make out of your product sales letters… whereas lowering your writing time in half and eliminating the entire stress, frustration, and overwhelm you feel writing copy now, then this letter will current you methods.

Proper right here’s the story:

My title is Ben Settle and, about 14 years prior to now I was a broke, decided copywriter in so much debt I was just about bankrupt. I barely obtained paid one thing for writing copy. And even after I did get work, I’d stare at a clear show display for days questioning what to say, or begin. I’d then spend a variety of weeks raiding my copywriting books and swipe file for inspiration… solely to complete up additional overwhelmed, additional confused, and additional crippled with “analysis paralysis.”

Nonetheless you acknowledge what the worst half was?

In any case that time obsessing and stressing over my copy…

My Adverts Would Barely Convert

Or Make ZERO Product sales At All!

I was a complete failure at copywriting.

And, points obtained so dire, I couldn’t even pay the lease or automotive price anymore.

Then, identify it luck, future, and even “divine intervention” if you need… nevertheless I obtained a reputation from an Net marketer who had be taught a bunch of my copywriting articles (I was a sort of hacks who taught copywriting, nevertheless didn’t do it effectively myself). And, he provided me a possibility to jot down down an advert for a extreme ticket (and unproven) product the place he would pay me 50% of the product sales if the letter labored, and nothing if it didn’t.

Prolonged story fast:

Since I needed money quickly and didn’t have time to spend weeks and months writing the copy, I decided to carry out just a little “experiment” to jot down down the advert earlier than customary.

It was, in some methods, the opposite of what a complete lot of gurus have been instructing.

And, I didn’t really assume it’d work.

Nonetheless, I figured I had nothing to lose (my adverts sucked anyway) and tried it. So with just some days to spare… I quickly created the advert using my experimental methodology for researching and writing copy fast. The advert was far from good. Nonetheless, (as a result of the buyer talked about) it was “enough” to run, and we mailed it.

The consequence?

That One Merely “Good Adequate” Product sales Letter

Paid Me Additional Than Adequate Money

To Pay Off My Vehicle And Completely different Overdue Cash owed In One Shot!

Nonetheless that’s not all:

The product sales we made off that sloppily-written advert have been so large, the buyer and I attracted three method partnership companions from the US, UK, Australia, and totally different nations who wished to utilize that advert to advertise our product to their lists, too.

And I wanted to marvel:

Was I really on to at least one factor with this way of writing adverts that allow me bypass weeks (and even months) of labor, stress, and tediously obsessing over my copy? Or, was this only a few form of “one hit marvel” that solely labored for that particular product and document? So I immediately examined this new parts on one other copywriting gigs.

And guess what?

Not solely did I knock that duplicate out in report time, too, nevertheless…

These Completely different Product sales Letters

Made Even Additional Money!

After that it was similar to the floodgates opened.

Writing adverts turned unbelievably fast & easy with product sales pouring in.

My methodology gave me so much free time, colleagues generally known as me a “slacker.”

And, purchasers started trying to find me out to jot down down their adverts. (In its place of me trying to find them out.) In plenty of circumstances, they didn’t even want to see my portfolio. They’d each bought one factor from one in all my adverts and wished to lease me on account of they knew I wrote the copy (like 7-figure copywriter and millionaire investor guru Mike Dillard did). Or that they’d seen a sign of how I labored (similar to the world chief in self safety teaching Captain Chris Pizzo did). Or they merely observed how I utilized this new method of writing copy to totally different peoples’ adverts (similar to the “founding father” of Online advertising as everyone knows it Ken McCarthy did).

Anyway, my “slacker nice” methodology depends on two points:

  • Jail Profiling Evaluation

Significantly, doing evaluation based totally on how positive laws enforcement corporations “profile” and get contained within the heads and psychology of serial killers, terrorists, and totally different jail masterminds.

I figured if it actually works for attending to “know” the damaging guys, I’ll use that exact same methodology to get contained within the heads of my prospects so I would know exactly what theyre pondering, what they want to buy, and what to SAY to advertise them. Reality is, once you acknowledge “what” to say, it doesn’t matter all that so much “how” you say it. Quickly written adverts which might be merely “enough” (and even downright sloppy) might make you a ton of product sales and beat increased copywriters (who spend rather more time writing their copy than you) you in all probability have the perfect evaluation. And what I did was, I found get this evaluation fast and use it to jot down down my adverts even sooner.

  • Dumbed-Down Simplicity

What I indicate by that is this:

I decided to throw out the entire troublesome 50+ degree copywriting checklists, formulation, and templates the entire gurus have been pushing. I had little query these points labored for them. Nonetheless all that “noise” merely made points additional overwhelming for me, and made the complete copywriting course of take method too prolonged. So instead, I “reverse engineered” exactly how a few of the world’s prime copywritersbuilding their adverts (that none of them seem to point out, for some objective) and broke it down into 5 easy steps even a pissed off and overwhelmed newbie like me could adjust to.

The consequence?

A ridiculously simple technique to jot down copy fast — that moreover makes loads of product sales.

In precise truth, some people I’ve confirmed it to…

Have Accused My Copywriting Method

Of Being “Too Simple”!

Is that true?

I don’t know, probably.

What I do know is, my product sales letters using this system have collectively made tens of tens of tens of millions of in product sales in a variety of the perfect niches on the planet (like golf, weight discount, self safety, and biz opp) the place I’ve competed in the direction of additional proficient and harder-working copywriters. Think about it or not, a few world class copywriters are even on report saying I make them jealous (like Ryan Healy, world class copywriter for a variety of primary financial publishers like Agora Financial & Lombardi Publishing) and even “pissed off” (like Ray Edwards, who has crucial e-book of “Who’s Who” Online advertising guru purchasers on the web) on account of I make it look so fast and simple.

Listed beneath are a few examples of what I’ve carried out with this “slacker” copy methodology:

  • Written administration adverts which have run for as long as Eight years straight. It’s terribly unusual for controls to last Eight months so much a lot much less Eight years — nevertheless I’ve one working now inside the MLM space of curiosity that’s been worthwhile since 2007 with totally different (more-talented) copywriters failing to beat it.
  • Created a headline that ran for a variety of years as a banner advert on all the large conservative info web sites that worth afortune to advertise on (like Drudge, NewsMax, and so forth). Entrepreneurs normally ought to protect testing mannequin new headlines on web sites like these every few days and even weeks to make a income. However, this one headline I wrote using my “slacker” copywriting parts ran for years straight and was solely taken down on account of the buyer retired.
  • A product sales letter I wrote for the burden loss space of curiosity using this system remodeled the front-end at 40%! That’s full document measurement vs product sales amount — along with to ice chilly Fb guests in arguably the Net’s greatest space of curiosity.
  • Made a start-up golf agency properly over $200okay month-to-month quickly banging out adverts with this system. They don’t use these adverts anymore on account of the golf guru they’ve been constructed spherical left. Nonetheless, this agency stays to be among the well-known golf companies on the Net due partially to the product sales letters I wrote that helped assemble it from the underside up. (Higher half: I knew NOTHING about golf after I wrote these adverts. I didn’t should. My methodology let me evaluation and write the adverts in only some days with out prior experience.)
  • Took one excellent direct product sales agency from nabbing a .Eight% response to over 1.6% response. That will not appear like a lot, nevertheless to that agency it meant many tens of tens of millions of extra in product sales to them and their members, and tens of 1000’s of in commissions to me.
  • Most simply currently, I created a product sales letter for a golf agency I’ve half possession in that brings us $5.85 shoppers. The guests man on board says in all his years of working a complete bunch of tourists campaigns (he works for a variety of essentially the most prolific entrepreneurs inside the home-based enterprise space of curiosity), he’s under no circumstances seen chilly guests convert like that.
  • Been invited to point out options of my copywriting methodology to a variety of the worlds most prestigious direct promoting companies. Paying homage to Agora Financial ($200 million publishing agency who already hires the proper of the proper copywriters on the planet)… expert radio producers at Entercom (one in every of many largest radio broadcasting companies in america)… assorted seminars and events the place people pay as a lot as $10okay just for a seat… and the annual Oceans 4 Mastermind — the place 7, Eight, and 9 decide corporations pay me and three of my colleagues to put them on a “scorching seat” — reworking their adverts in a single day.


Copy Slacker

No, it obtained’t make you an “A-list” copywriter.

(Although I’ve gotten testimonials from assorted A-list copywriters.)

Or maybe a so-called “world class” copywriter.

And, whereas I identify it “slacker-friendly”, that doesn’t indicate you may be lazy. It nonetheless takes onerous work and some time. It merely doesn’t take nearly as so much work and time as totally different strategies.

Even so, I take into account it might really help anyone (every raw newbies and seasoned professionals alike) jack up your response… reduce your writing time in half… and nearly do away with the entire nagging frustration, stress, and confusion you feel when writing your adverts now.

Nonetheless, this product might be very pricey.

And, it does NOT embody a money-back guarantee.

If that gives you acid reflux disorder dysfunction, then I counsel looking for a additional “typical” and/or cheaper copywriting product, e-book, or course, instead.

(There are undoubtedly tons to pick from.)

In another case, that can provide help to resolve, proper right here’s a “sneak preview” of what’s inside:

  • A fast and environment friendly method (taught by intercourse therapists to males with erectile dysfunction) to recuperate from the clear net web page hump and kill writers block ineffective.
  • How one can create immediate notion about you and your product in your copy once you’re merely starting out and no individual is conscious of who you is perhaps.
  • How one can use your opponentss product testimonials to advertise YOUR merchandise.
  • A memory teaching technique that can get your prospects daydreaming regarding the product you’re selling, and unable to get it out of their heads!
  • An admittedly weird (nevertheless super environment friendly) technique to advertise wildly pricey merchandise with just one or two sentences!
  • How one could make even primarily essentially the most outrageous and hyped-up claims sound 100% believable.
  • The bragging with out bragging product sales letter secret (seen in lots of aged Kung Fu movies) that permits you to boast about your merchandise, suppliers, or your self with out sounding like an smug douche bag.
  • An old style door-to-door product sales tactic that makes people want to buy merchandise they didn’t even initially want!
  • How one can create such an intense urgency to buy in your adverts that peoples arms will really shake attempting to type their financial institution playing cards into the shopping for cart!
  • The “dwelling of horrors” methodology to quickly digging up gold nuggets of valuable market evaluation… and likewise…



You’ll Make Tons Of Product sales

Regardless Of How Good

Your “Writing” Is!

You’ll know exactly what they want.

Exactly what to say to them.

And, exactly ship your message in primarily essentially the most “product sales nice” method.

Anyway, that’s one in every of many points Copy Slacker displays you: How one can “profile” your market like this so that you acknowledge additional about them than their very personal mothers.

Plus, I’ll moreover current you these totally different little-known evaluation options:

How one can get Nielsen (the large TV viewers evaluation agency) to do market evaluation in your product sales letters… A “tried and true” method of realizing everytime you’ve carried out adequate market evaluation… A market evaluation “cheat sheet” (I give to consulting purchasers who pay me $15,000 a pop) that’ll let you understand exactly what phrases to utilize in your adverts to make the utmost amount of product sales… The “circling the desk” evaluation trick (utilized by a copywriter who focuses on writing extreme ticket merchandise) that permits you to do market evaluation twice as fast as a result of it normally takes…

Nonetheless we’re merely getting warmed up.

Listed beneath are some additional of the invaluable options inside Copy Slacker:

  • The sales-destroying mistake copywriters make who use surveys to do evaluation. (The GAP agency as quickly as made this blunder and it worth them tens of tens of tens of millions in product sales.)
  • How worthwhile political campaigns use copywriting to get even full morons elected to public office.
  • The exact number of syllables your phrases should have once youre selling to extraordinarily good people.
  • What A-Report copywriters (who work for crucial spam and Net publishing companies on the earth) talk about with each other about copywriting… nevertheless just about under no circumstances concentrate on publicly! (Hint: It ain’t one thing enticing or “sneaky” like NLP or totally different persuasion suggestions you study in most books. In its place, they talk about this one issue even the proper copywriting books and applications ignore or just gloss)
  • The worlds most-feared negotiators secret (used to vendor $500 million dollar provides in firm America) to creating sure your product sales letters are on a regular basis 100% thrilling and attention-grabbing.
  • A bizarre (nevertheless ridiculously environment friendly) method of using a rare canine leash to create adverts that win even in the direction of increased “written” copy!
  • The 1960s Mad Man interval secret to writing headlines that get people eagerly finding out every phrase of your product sales letters.
  • The naked-man-in-the-woods headline tactic of an Eight-figure incomes copywriter that retains readers glued to your adverts — even after they’re being bombarded with texts, ringing telephones, Fb messages, crying infants, and totally different distractions.
  • Fbs secret swipe file for writing adverts so environment friendly it’ll get people just about mad at you for interrupting their day on account of they are going tot resist finding out your product sales pitches!
  • 11 “newbie proof” headline templates (with real-life examples) which might be…


Listed beneath are rather more copywriting secrets and techniques and strategies patiently prepared for you inside:

  • A sneaky method to utilize your competitors companies to advertise yours! (I as quickly as did this in an advert for a martial arts faculty and his new member rely glided by the roof.)
  • A 6-word “Earlier Reliable” product sales letter opener anyone can use, that works for almost any advert you may ever need to write down.
  • Barely-known (and 100% free) technique to get a variety of the best writers on the planet (who know your exact market increased than any copywriter ever will) to jot down down large chunks of your copy for you.
  • Primarily essentially the most “fail proof” technique to jot down adverts ever invented. (Straight from the one that primarily based Sears — and nope, it has nothing to do with being creator.)
  • The devils backbone secret to creating boring merchandise sound 100 cases additional attention-grabbing.
  • A 15-second product sales letter design trick for making your adverts as a lot as 10x’s easier to be taught and buy from. (And don’t worry, no design or software program program skills wanted — when you may select and daring phrases alongside together with your mouse, you’ll be able to do that!)
  • How one in all Americas prime product sales trainers spins the worst flaws and damaging options of companies into purple scorching causes to buy!
  • How one can promote to “hearth respiration” skeptics in your product sales letters.
  • How discovering out the nice copywriter John Caples can get you in licensed scorching water. (Disclaimer: I am an infinite John Caples fanboy and take into account every copywriter should analysis his work. Nonetheless, there’s one thing he did in one in all his additional well-known adverts that, once you do it instantly could get you fined by the federal authorities or worse! Particulars inside)
  • A “magic bullet” technique to…



Proper right here’s what else you’ll uncover inside Copy Slacker:

  • How people are neurologically onerous wired to be persuaded. (This knowledge has been used to generate massive portions of money by everyone from vicious propaganda machines to worldwide peaceful religions proper right heres use it to make a ton of product sales in your adverts.)
  • A secret place to get free prime notch copywriting critiques. (Many of the world’s highest selling copywriters go to these an identical people for critiques for his or her very personal adverts.)
  • The back-asswards” order by which quaint copywriters wrote their copy that crawled inside their purchasers psychology and nearly tormented them until they bought!
  • When having a less expensive value can hurt your product sales, your branding, and even your fame!
  • How one can acquire a copywriting shoppers persona and voice into your adverts so it sounds exactly like them in your copy. (Once youre a freelancer, this may just about do away with re-writes, changes, or annoying time-consuming edits.)
  • A Harvard psychologist’s secret methodology for mentally disturbing your prospects into wanting to buy out of your adverts.
  • How one can legally and ethically borrow proof and credibility from totally different people to make your adverts additional believable and persuasive. (Hint: You probably can see this in movement once you be taught the bestselling e-book Rich Dad, Poor Dad.)
  • The exact best measurement a product sales letter or industrial have to be.
  • How one can spin horrible, traumatic, and painful points that happen to you into high-pulling product sales copy.
  • How one can (ethically) inflict psychological ache in your prospects in your adverts… and make them far more potential to buy your merchandise. (The great A-list copywriter David Deutsch as quickly as did this to advertise a dry, boring e-book a number of subject most people couldn’t care a lot much less about — take into consideration how properly it might really work with an attention-grabbing product!)
  • The drug provider product sales letter opener that works like crazy to get people to be taught your adverts prime to bottom. (This works so properly you just about needs to be cautious in another case you may get plenty of individuals looking for out of your product sales letters who arent even prospects for what youre selling!)
  • 12 strategies to jot down down bullet components that “seep” correct into your reader’s psychology and…


We’ve obtained even additional copywriting options found inside, along with:

  • How one can open your product sales letters so that you just slip correct earlier your readers pure, built-in product sales defenses.
  • The “fables & fairy tales” secret for writing adverts which might be so darn persuasive they are going to sometimes work even on individuals who discover themselves ineffective set in the direction of what you prepare!
  • How one can use dusty outdated textual content material books to supply your self immediate credibility when selling an unproven product with no monitor report or testimonials.
  • Worst attainable place to put a testimonial in your adverts the place they are going to actually work in the direction of your product sales.
  • Among the best emotion to focus on in your adverts. (Some people attraction to greed some to concern nonetheless others to anger, or envy, or lust, or pleasure. Nonetheless this emotion blows all of them away and makes your adverts just about fail proof.)
  • Among the best on daily basis conduct new copywriters should develop to reap the benefits of money as fast as humanely attainable. (Doing this obtained me employed by three of my most worthwhile purchasers, and it mechanically makes you a additional persuasive creator, too.)
  • The one issue you’ll be able to do instantly to make your adverts just about instantly additional responsive. (The late spam guru Dick Benson insisted that is possible one of many best points you’ll be able to do to your copy to pump up your response right away.)
  • Among the best form of music to be all ears to when writing adverts.
  • How one can harness damaging feelings & reminiscences to jot down down adverts sooner.
  • How one can get people scorching to buy out of your product sales letters with out using any exact claims.
  • And a whole bunch additional, along with:

How one can use a rare copyright uncover to right away banish “writers block”… A quick and proper technique to know with near certainty in case your copy is perhaps profitable with out working a single check out… Among the best part of an advert (not the headline) to separate check out right away… The exact best place to deal with objections in your product sales letters… How together with merely 1-2 fast strains of copy to your product sales letter’s first net web page might make it instantly additional persuasive… The trick to creating your adverts pull additional product sales by telling people NOT to buy… and much, much more.

Anyway, I’ll go on and on, nevertheless proper right here is the deal:

Copy Slacker is a 4.5 hour prolonged “crash course” (chances are you’ll be taught in a single sitting, when you choose) taught by means of video and MP3 audio. It’s out there in a small “bare bones” (nothing pretty or fancy, the reality is it’s butt ugly) bundle — consisting of some DVD’s and a thumb drive with the entire recordsdata on it for easy loading on to any laptop computer or gadget. The information is designed to be consumed (and utilized) fast, and shall be utilized to any form of product sales letters you write — on-line adverts, offline adverts, video adverts, and even Kindle adverts.


Proper right here’s a bit of favor of what’s inside these bonus motion pictures:

  • How one can “jimmy” your adverts to make even super pricey merchandise seem low-cost.
  • How one can create urgency in your adverts once you don’t have a troublesome deadline.
  • The outdated time “hearth & brimstone” preacher ‘s secret to writing adverts that make people anxious to buy from you.
  • How one can double the flexibility of your purchaser testimonials.
  • How one can uncover the proper “hook” in your advert…and know everytime you’ve found it.
  • A sturdy “twist” chances are you’ll positioned on refund ensures that makes your present very onerous to resist looking for from.
  • What under no circumstances to say in a product sales letter once you’re selling to women.
  • A secret method to utilize the Bible to make your adverts additional responsive.
  • How one could make additional product sales by firming down your adverts and claims.
  • How one can use copywriting to help flip your Kindle books into best-sellers.
  • Two strains in order so as to add to your copy that may make the rest of your advert additional persuasive.
  • How one can add “style” to your sentences so all of the issues goes correct into your reader’s psychology.
  • How one can know what kind of tone to utilize in your copy.
  • When primary your adverts alongside together with your strongest claims can destroy your product sales.
  • How one can protect the attention of people with hyper low consideration spans.
  • A secret method of using political elections to make your adverts additional worthwhile.
  • How one can counter sticker shock once you price extreme prices.
  • A secret copywriting trick utilized by weight discount adverts to make your product stand out in crowded market areas.
  • Tips on promote suppliers with product sales letters.
  • The “jerk on the BBQ” secret for making just about any product additional fascinating.
  • Learn how to not reply the cellphone if you happen to want to make additional product sales.
  • What to jot down down in captions in your adverts for highest response.
  • Weird (nevertheless true) insights into write product sales letters to ice chilly guests.
  • How one can get expert Hollywood screenwriters to jot down down a number of of your copy for you with out paying them.
  • How one can use the exact same trick expert select up artists use to pick up women (who normally would uncover these guys repulsive) to close far more product sales in your copy.
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