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The art work and science of injecting your ideas proper right into a breaking info story to get media consideration, generate product sales leads and develop your enterprise!
Taught by David Meerman Scott
ADD NEWSJACKING TO YOUR SALES AND MARKETING TOOLKIT
David Meerman Scott, founding father of the Newsjacking movement, teaches the art work and science of injecting your ideas proper right into a breaking info story.
Newsjacking can work for all sorts of outfits and different individuals—it doesn’t matter for those who’re huge and well-known or tiny and obscure. This technique is already being utilized by nonprofits, political campaigns, business-to-business entrepreneurs, and even individuals.
People you may meet inside the course have generated 1000’s of newest product sales leads by newsjacking. Just some have made tens of thousands and thousands of by using the ideas taught proper right here. A number of of generated 1000’s of tales tales about their agency. It is likely to be simply best for you, too.
Uncover methods to:
- Generate product sales leads and add new shoppers. With out spending a dime!
- Get media consideration, With little effort!
- Develop your enterprise. Ahead of ever!
- And along with all that, there’s a bonus: Newsjacking is satisfying!
For the earlier 5 years I’ve taught the newsjacking technique to tons of of dwell audiences in over 20 worldwide areas. After I ship a keynote presentation to a worldwide viewers, I price $25,000.
I’ve taken all I’ve found about newsjacking and put it into the course, for merely $450, a tiny fraction of my keynote cost.
Lesson 1: Introduction to Newsjacking
1.zero Introduction to the Concepts of Newsjacking
1.1 Newsjacking Course Introduction
1.2 The Rise of Newsjacking
1.three Why I Hate the Effectively-known Oreo Tweet
1.4 The Significance of Precise-Time
1.5 Newsjacking Will Develop Your small enterprise
1.6 Newsjacking is Like Looking
Lesson 1 Practice and Overview
Lesson 2: Understanding the Info Cycle
2.zero Understanding the Info Cycle
2.1 Why Precise-Time Journalism Desires Newsjackers
2.2 Private the Second Paragraph
2.three Tons of Media Publicity
2.4 The Time is NOW
2.5 The Lifetime of a Info Story
Lesson 2 Practice and Overview
Lesson three: Your Expertise
three.zero Your Expertise
three.1 The Tips have Modified
three.2 Getting Reporters Eager on Your Story
three.three Tens of thousands and thousands of in Free PR
three.4 Develop to be the Go-To Provide
three.5 Contact upon Regulatory Change in Your Enterprise
three.6 React to Your Competitor’s Announcement with a Media Alert
three.7 Your Expertise is in Demand
three.eight Showcase Your Consultants
Lesson three Practice and Overview
Lesson 4: Newsjacking to Generate Product sales Leads and New Prospects
4.zero Newsjacking to Generate Product sales Leads and New Prospects
4.1 The Disconnect Between Selling and Purchasing for
4.2 Agile Product sales
4.three This Lawyer Finds New Customers by means of Newsjacking
4.4 Going “Off Script”
4.5 The $16 Million Newsjacking Triumph
Lesson 4 Practice and Overview
Lesson 5: Recommendations on learn how to Uncover Your Private Info, Jack
5.zero Recommendations on learn how to Uncover Your Private Info, Jack
5.1 Monitoring People You Know
5.2 Monitoring Key phrases and Phrases
5.three Twitter: The Newsjacker’s Essential Instrument
5.4 Be Open to Serendipity!
5.5 A Quarter of a Million from One Newsjack!
5.6 Precise-Time Info Monitoring with Twitter Moments and Google Info
Lesson 5 Practice and Overview
Lesson 6: Recommendations on learn how to Inject Your Ideas into the Info Cycle in Precise Time
6.zero Recommendations on learn how to Inject Your Ideas into the Info Cycle in Precise Time
6.1 Weblog It and Put It on Your Website
6.2 Newsjacking Downton Abbey at MultiCare Effectively being
6.three Media Alerts in Precise Time
6.4 The Vitality of the Podium
6.5 Reside-Stream It
6.6 Add Your Ideas as Suggestions
6.7 Knock on Doorways the Media have Created
6.eight Tweet Journalists Direct
Lesson 6 Practice and Overview
Lesson 7: Hazard! Thoughtless Newsjacking Can Hurt Your Mannequin
7.zero Hazard! Thoughtless Newsjacking Can Hurt Your Mannequin
7.1 Be Cautious Out There
7.2 Add Value nevertheless Don’t Promote
7.three Not All individuals has Your Sense of Humor
7.4 Stay away from Very Unfavourable or Controversial Tales
7.5 What’s Your Respectable Tie to the Story?
Lesson 7 Practice and Overview
Lesson eight: Your Precise-Time Mindset
eight.zero Your Precise-Time Mindset
eight.1 Are Big Corporations Doomed to Failure?
eight.2 If the CIA Can Operate in Precise-Time, So Can You
eight.three Plan for Now
eight.4 Meet the Grasp Newsjacker: Larry Flynt
eight.5 The Precise-Time Effectively being Membership
eight.6 Now It’s Your Flip!
Lesson eight Practice and Overview